Apple. Remember them? Used to make, like, good stuff. Before the ESG scorecards and the pronoun pins. Back when Steve Jobs was running the show, and 'woke' was just what you did after a triple espresso. Now we've got John Ternus at the helm. Let's just hope he remembers what made Apple, Apple.

The CEO gig at Apple used to be about, you know, leading. Not about kowtowing to the perpetually offended. Jobs didn't give a fig about your safe spaces; he was busy building the future. Can Ternus deliver the same, or will he be too busy checking boxes to notice the company's going down the tubes?

Steve Jobs, love him or hate him (and the Left hated him for being successful), understood one thing: build a great product, and people will buy it. He didn't need to lecture anyone about their privileges or apologize for his success. Imagine that!

Beyond Jobs, it's a mixed bag. But the point is: focus on the product, not the politics. Is that too much to ask? Apparently, it is in 2024. Everything's got to be about identity and equity and blah, blah, blah.

John Ternus has a choice. He can either continue down the path of corporate wokeness, alienating half his customer base, or he can get back to basics and focus on making Apple a great company again. The clock is ticking.

The evolution of Apple is a cautionary tale. Once a beacon of innovation, now increasingly a symbol of corporate virtue signaling. Will anyone remember the iPhone when Apple's too busy issuing apologies?

The impact of Apple's CEOs is undeniable. They shaped not just a company, but a culture. Let's hope Ternus chooses to shape it in a way that honors the legacy of innovation, not the demands of the woke mob.

Apple's history is a reminder that success is not guaranteed. It requires vision, leadership, and a relentless focus on the customer. Not on social justice warriors.

Looking ahead, the role of Apple's CEO will be crucial. The company needs a leader who can resist the pressure to conform and instead chart a course toward innovation and excellence.

The leadership at Apple needs to remember that their primary responsibility is to their shareholders, not to the Twitterati. Build a great product, and the rest will take care of itself.

The succession of leaders at Apple is a test of whether the company can remain true to its roots or whether it will succumb to the pressures of the modern world. The choice is theirs. Tick tock.